Discover a New Brand in town, working towards a more sustainable lifestyle. Andy & Rachel Studio are Handcrafted Contemporary Accessories born in Calgary.
Both designers started researching how the life cycle of clothing impacts our lives until it ends in a landfill. The numbers were shocking and made them start doing trials in the studio, where they found endless uses for that waste.
Somehow they understood the importance of including a source like old denim to make part of their products and reduce the amount thrown away each year.
Most could see COVID-19 as a challenging time, but they decided to pivot using it to start a collecting campaign, work with the material, and see what works and what doesn't.
The new collection of upcycling denim jewelry and accessories came alive as a very satisfying alternative. Made for those aware of how polluted the fashion industry is and want to help make a difference in the world.
Changing people's minds is not easy, but certainly, times are changing, and it is the moment of responsible consumerism. Initiatives like this are vital to improve and expand the offer, especially during festivities when buying Christmas gifts is expected.